Planning and hosting an event is a lot of work, and it may not seem worth the effort. You have enough going on with your research, getting the budget, and organizing ahead all the details that help build a successful event.
By creating a website for your event, event organizers can rally their attendees, increase affinity, stimulate engagement and sustain the event buzz long after the event has finished. Your event, especially one that is a recurring event, should have its own Web page. It’s better to send people to a website solely for the event rather than email after email with all the information. If you aren’t able to do this, at least consider a landing page with a custom domain name pointing to it.
These are the important elements a dedicated website should have:
- Copy. You’ll need, of course,
compelling copy describing the event. And that compelling copy, of course, needs to somehow tell the vital details of when, where, and what. - Speakers. Images and bios of the speakers who will be at the event. You could even post videos of brief interviews with the speakers if you really wanted your attendees to get a feel for what their message is.
- Registration. Prominent registration button, making it super easy to register.
- Social proof. You should display the highlights of your event on your company site. In a way, it’s a bit like testimonials for how awesome the event is going to be.
Running a powerful and effective event website will be the cherry on the cake and most of all will facilitate a clear and effective communication leading to a memorable event. So definitely , you should have a personalized website for your future events. Maritur can help create a successful event and a great website for your upcoming event.
